Name, logo, tagline, banner ad and PowerPoint presentation design for biotechnology corporation in South San Francisco, California. An internal project needed its own brand identity as it was developed, shared and incorporated into the company processes at Genentech. The project is gSONAR “Detecting Opportunity.” – an analytics tool that helps data marketing scientists spot opportunities so they can correct course in their marketing strategies. Special care went into the color scheme for the PowerPoint presentation template to make sure there was a variety of colors that were easy to differentiate in an overhead projector environment. Floor banner ads were designed to imply the analyst is walking out into the sea of data and that the company’s proprietary tool gSONAR will help them detect opportunities to focus on instead of getting lost in the overwhelming data.
December 11, 2015