A new logo and brand identity design is an essential boost after 20 years in the business of event production. The concept behind the brand identity is a clear shot at modernizing the logo. We did away with the classic Futura font for a more future forward font face that leaves us curious about the altered characters. The yellow box is implying a container. Yes, this company is creative and thinks “outside the box” often, but also, I find it more relevant about what they put in the box: the screen, the stage, the podium, the frame. The shape abstractly represents the many services they offer and the creative force they have grown to become.
Logo Design, Web Design
April 18, 2019