A new logo and brand identity design is an essential boost after 20 years in the business of event production. The concept behind the brand identity is a clear shot at modernizing the logo. We did away with the classic Futura font for a more future forward font face that leaves us curious about the altered characters. The yellow box is implying a container. Yes, this company is creative and thinks “outside the box” often, but also, I find it more relevant about what they put in the box: the screen, the stage, the podium, the frame. The shape abstractly represents the many services they offer and the creative force they have grown to become.
December 6, 2018